(Bloomberg) -- Heineken purchased €1 billion ($1 billion) worth of its shares from Fomento Economico Mexicano SAB, after the Mexican Coca-Cola bottler and convenience store operator launched a €3.7 billion stock and equity-linked sale for part of its holdings in the Dutch group.

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The world’s second-largest brewer said its strong balance sheet allowed it to carry out the buy back in a statement Friday. The move does not change Heineken’s capital allocation principles, which prioritize investment in the organic growth and expansion of the business, said Chief Executive Officer Dolf van den Brink.

Shares of Heineken were little changed in early trading in Amsterdam.

Femsa, as the company is known, had earlier this week announced plans to offload its stake in Heineken after a strategic review to shore up its share price.

The buyback is part of an accelerated bookbuild offering by Femsa of €1.9 billion in shares in Heineken NV, priced at €91 apiece, and €1.3 billion in shares in Heineken Holding NV, sold at €75 each. Femsa also placed a sale of senior unsecured bonds of €500 million exchangeable into Heineken shares.

The 3-year bonds were priced at an annual coupon of 2.625% and a conversion premium of 27.5% with the initial exchange price set at €95.625.

Femsa’s overall economic interest in the Heineken Group will drop to 8.13% from 14.76%, the company said in a separate statement.

The stock buyback by Heineken sends a “strong message that the board views the shares as undervalued,” Jefferies analyst Edward Mundy said in a note.

Femsa is the largest convenience retailer in Latin America and operates about 20,000 stores and more than 3,600 pharmacies across the region. The Mexican group picked up a 20% stake in Heineken in 2010 but trimmed it to 14.8% in a €2.5-billion transaction in 2017.

The company is now convinced that the best way to continue creating value is “through a structure that focuses solely on the businesses that are core to us,” said Femsa CEO Daniel Rodriguez Cofre. Last year Femsa struck a deal to buy Switzerland’s Valora, which operates about 2,700 cafes and convenience stores, for as much as $1.2 billion to push into Europe.

The share sale “dramatically changes Femsa’s investment thesis and the concept the market had formed of the company throughout the years,” Scotiabank analyst Hector Maya said in a note. The divestments could be plowed into Femsa’s dividends, invested into its growing digital financial services businesses that are anchored to its stores or enable it to acquire a US convenience chain, Maya added.

Bank of America Corp., Goldman Sachs Group Inc. and Morgan Stanley are joint bookrunners. Barclays Plc advised Femsa, Credit Suisse Group AG and Citigroup Inc acted as advisers to Heineken.

--With assistance from Matt Turner and Zachary Fleming.

(Updates throughout; adds share move and details from Heineken statement)

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FEMSA's (FMX) Q4 results are expected to reflect gains from strong demand, growth in the digital business and expansion into the specialized distribution industry.

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